Online video is used in various ways for both marketing and advert

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ising.

Video can be used to directly promote a product/service OR to just get attention and send traffic to the website that has

the promotion. Related to that, it can be used on a popular video site like YouTube to increase search engine rankings of your site by linking to it from there – giving it more “authority” in Google’s ranking system.

If you use a persuasive sales page, the reader will respond more to a video with just a little curiosity-grabbing text, than to a long text salespage. Videos are especially effective to SHOW a demo of what your product can do, or sample results of your work, rather than trying to explain it. People also respond better to a human voice behind it than to text.

If you notice the Google search results when you enter in broad keywords, you will often see a small sample of images as well as videos. Sometimes, advertisers whose sites have not ranked well with text have managed to get on page 1 of search results by use of a popular (often viewed and linked to) video with those same keywords. Use of video on various high-traffic video sites that include a link to your website CAN help boost your site’s rankings as well, though that is no longer as easy as it was in, say, 2006 or 2007.