Online video is great for SEO and getting better SEARCH RANKINGS.

1.  Relevant Videos get shown in search results.  Now, when you search “Vancouver Roofers”, Google shows more than just text results.  You will see maps and address listings, and if there are videos or photos, they will show as well.  So many SEO workers just focus on text and links for search results, but it’s more than that.  If someone had done a “Vancouver Roofers” video and posted on various video sites with those keywords about their company, they would likely show up there as well.  It may even be possible for someone with low rankings to show up on first page just from video – above competitors’ text results.

2. Off-site SEO means good back links to your site.  Video is proving to be very useful for SEO backlinks to your site.

Here is what you want with your promotional videos on popular video sites:

1. Tons of Video Views.   The more views, the more your video is featured – both on the video site, and even in search engine search results for keywords you specify.
2. You want to spark enough curiosity to get viewers to go to your website
3. The key is in using VIDEO FOR SEO is to use a good title, description, and tags that use your keywords (since search engines can’t read videos), as well as include the link in your post.  This free .pdf gives great tips on getting backlinks, including from video marketing tactics.
4. You can easily create short videos using Animoto or SlideShare or other services.  Then post them to many top video sites at once with the free TubeMogul.
5. Tip:  You don’t want to do them all at once,  but gradually increase the amount of backlinks to your site – so it’s a more natural increase, and the acceleration of links will help search engines notice your site as increasing in popularity and rank it higher.
6. The disadvantage of all this is the TIME it takes!  Here’s the good news.  Not only are there services that will create videos for you, but there are also video submission services for SEO purposes.

Matt Ballek has some good videos about Video SEO on Youtube.  He emphasises 4 elements needed for effective Video SEO tactics.   Content, Metadata, Promotion, Community.