Online video has successfully been used to build your list of subscribers.

Online video can be used to build your list.

The mantra of many online marketers is “the money is in the list”. This is because if a visitor sees your site once it may be the last, but if your site entices enough to get the visitor’s email address, you know you have a serious interest and your chances of future sales to one person on your list are far greater than even several visitors a day.

So how does video play a role in this? Video gives enough interesting motivation or useful information as a teaser to get a subscriber to “step 2″ video, or see the next “secret tip”, or subscribe to monthly video tutorials, etc.

I’ve seen some successful marketers launch a new product effectively with only a “coming soon” video to raise excitement and expectation when subscribers await news of the launch and “be the first” to grab the new tool ahead of competition. Then on launch day, they’re led to another video that effectively convinces the viewer why investing in this will be more profitable than worring about the price, then the video redirects to the final sales page or the purchase button. This has now become a standard practice. I’ve seen such marketers bring in 10′s of thousands of dollars in one day.

You want to launch a new product, so you make a video to create a buzz.

You use the video to PREsell the product before it launches by building up expectation and special discounts for the first 50 buyers, etc.  They go to your landing page which may only have the video and a subscription form for name and email for notification when it launches, or to get newsletters and special coupons.

A good video can do a better sales job than a salespage of mere words.  Those who’ve tracked their results from different landing pages have proven that Video Increases Subscribers, and having a list of people to mail to regularly (verses having a visitor only once), increases your chance of sales.

Check this page for updates of great examples I’ve found on the web.  Some are temporary because of the short launch time, so my subscribers will get news of awesome examples to emulate.