I saw this interesting stat.

Targeted Display and Video Advertising Will Grow 60% in 2011Online ad spending growth is being propped up by targeted display and streaming video advertising, says Borrell Associates. Both targeted display ad spending and streaming video ad spending will grow by around 60 percent in 2011. In turn, spending on less-targeted ads such as run-of-site display and national paid search is poised to fall.
“There really is unparalleled ability in the past year, year-and-a-half, to be able to deliver ads targeted to that one person as opposed to whom you think might be visiting a site,” says Gordon Borrell, Borell Associates CEO.
“That’s peeling off a lot of the growth from run-of-site banner ads,” he says.

According to Borrell, targeted display advertising will hit $10.9 billion in total in 2011. Local targeted advertising will reach $2.3 billion, while national is expected to hit $8.6 billion, the company reported. And, while national targeted advertising will grow almost 50 percent, local targeted ads will grow at an even higher rate.

“They’re not buying mass anymore; they’re buying niche,” said Borrell.

See full article

Streaming Video is the not the future of the Internet. It is already the present! Yet so many businesses and websites are still not using it’s power. ‘Uses of Digital Media’, a report by Aberdeen/StreamingMedia.com, found that in the United States of America $2 billion was being spent on streaming media technologies, and is projected to grow to in excess of $12 billion per year over the next few years. Video is already one of the most watched media on the explosive smart phone market.

Today the Internet is the fastest growing marketplace and offers global opportunities to all, from international conglomerates to the individual person at the kitchen table. What though is the most effective form of communication on the information super highway? The Internet has become the place to communicate with one another and the means to search for and locate information.

Video streaming brings a whole new dimension to this experience for everyone, be they business persons negotiating a deal, friends and family keeping in touch with

their loved ones, or people sharing a common interest seeing one another for the first time.

For communication to be of use, it must be effective. People are expounding vast amounts of time, effort and money to communicate effectively on the Internet. Studies have shown that using video on the Internet gets people’s attention and increases the likelihood that the message will be remembered.

Humans remember:

10% of what they read,
30% of what they see,
50% of what they see and hear together,
And 80% of what they see, hear and do.
(Source: Dr. Mehrabians, Study of Communication.)

This should have a significant impact on how one uses the Internet as a means of communication and advertising. Email changed the Internet, but video is changing the World. Email was once the fastest growing form of communication. Every day billions of emails are sent and received and the number continues to grow, (even allowing for the known problems of Spam, viruses etc.) some analysts are predicting that the number of messages will ultimately grow to as many as 100 billion a day! This may sound great, but if one remembers that to be of use communication has to be effective, clearly definite strategies will have to be developed to achieve this aim of successful communication.

The three major problems that have to be considered are:

“How do you make your message ‘stand out from the crowd’?”
“How do you ensure uniformity of message (so everyone sees and hears the same message?”
And “How do you try to ensure your message is not confused and misunderstood?”

Some people have started to include pictures and images to help convey the meaning and to add impact, but that still doesn’t solve the problem! This is because we are used to ‘face to face’ communication, where the message is interpreted not only from the spoken word but also the non-verbal communication. 55% of a messages meaning is derived from facial expression and 38% is derived from gestures, body language etc.

So what is the solution? People online need fully integrated video streaming facilities for their online communication and this technology is available now, ranging from Video Email, Video Instant Messaging, Video Blogs-”vlogs”, live Webcasting and Streaming Web TV. Streaming Video is the online future and present, and now is the time to place ones self at the forefront of this communication revolution.